July 2024 Speeding Awareness

July 23, 2024

The National Highway Traffic Safety Administration (NHTSA) launched an anti-speeding campaign in July, and throughout the country, many law enforcement agencies conducted high enforcement campaigns in their own jurisdictions. Nationally, speeding accounts for about 1/3 of all roadway fatalities, and early 2023 data attributes 39 fatal crashes to speed in Nebraska alone. According to the Nebraska Department of Transportation (NDOT), during the two week “Make it Click” seatbelt campaign in May and June, the Nebraska State Patrol cited 955 drivers for speeding, including almost 50 who were traveling over 100mph. In the first half of July, one driver was clocked at 130mph in a 65mph work zone.

Speeding shortens the reaction time window a driver has to apply the brakes or avoid risks or obstacles on the roadway, thereby endangering the driver and passengers alike.

It also magnifies the forces at play during a crash, making it more difficult for vehicles and roadway safety features to limit serious injuries or death. Outside of the vehicle, it also makes it more difficult for pedestrians, roadway workers, cyclists, and other vulnerable road users to protect themselves.

Here’s an interesting perspective. If your commute is 10 miles, with a speed limit of 50mph the entire way, you will arrive at your destination in 12 minutes. Driving 10mph over – at 60mph – shaves two minutes off the arrival time, but also doubles the risk of a crash. Is that much risk worth so little reward?

October 2024 Pedestrian Safety & More!

October 10, 2024

There are three, crucially important traffic safety observances in the month of October. Pedestrian Safety Month, School Bus Safety Week, and Teen Driving Safety Week. This year, there have already been more pedestrian fatalities in Nebraska than in the entire year of 2023. While motorists can help prevent these deaths by simply slowing down, paying […]

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September 2024 – 100 Deadliest Days End

September 6, 2024

Memorial Day weekend marked the beginning of the 100 Deadliest Days which have now come to a close with Labor Day weekend. In the traffic safety world, this time period is known for a spike in roadway fatalities, particularly among younger drivers. A lot of this is simply due to the increased numbers of younger […]

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Girl fixing her shoes on at the crosswalk

August 2024 Back to School

August 27, 2024

A AAA study found that the risk of severe injury for a pedestrian hit by a vehicle is about 25% at 23 mph, and jumps to 50% at 31 mph. A 25% increase in risk from a difference of only 8 mph. As students return to school, school zones and surrounding neighborhoods can expect to […]

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