August 2024 Back to School

August 27, 2024

A AAA study found that the risk of severe injury for a pedestrian hit by a vehicle is about 25% at 23 mph, and jumps to 50% at 31 mph. A 25% increase in risk from a difference of only 8 mph.

As students return to school, school zones and surrounding neighborhoods can expect to see increased pedestrian traffic from students traveling to and from school, whether walking, biking, skating, or riding in a car or bus. Educating children young to look both ways, cross in the appropriate areas, wear helmets, and basic rules of the road can help empower them to manage their own safety, but unfortunately, the reality is that in a collision, pedestrians don’t have much chance against a vehicle.

Girl fixing her shoes on at the crosswalk

So, as drivers, it’s important to remember to manage our safety and theirs by slowing down, being vigilant, avoiding distractions, and trying to expect the unexpected.

This year, 15 pedestrians were killed in Nebraska, up 200% from last year. Other factors beyond driver behavior, such as the size and weight of vehicle, larger blind spots, and even road engineering problems such as unmarked or difficult to see crosswalks and poor lighting can complicate matters. However, being aware of the risks allows us to mitigate them, and if we are all empowered to manage our own safety AND anticipate the needs of those around us, we can work towards 0 deaths on our roadways!

 

April 2025 – Distracted Driving Awareness Month

April 10, 2025

We all know we shouldn’t drive distracted… but let’s be honest — distractions are everywhere.Phone notifications, incoming calls, conversations, even our own brains rattling off everything we still have to do today—it’s a lot. April is Distracted Driving Awareness Month (DDAM), and it’s a great time to reflect on our own habits and focus. The […]

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March 2025 – Vehicle Recalls

March 10, 2025

Every year, millions of vehicles are recalled due to safety defects—brake failures, airbag malfunctions, and other issues that put drivers, passengers, and pedestrians at risk. As of January 2025, Nebraska has nearly 400,000 registered vehicles with open safety recalls, about 20% of the total registered vehicles! Vehicle Safety Recalls Week (March 4-10, 2024) is the […]

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February 2025 – Matters of the Heart

February 10, 2025

February is American Heart Month, and with Valentine’s Day right around the corner, this month is all about matters of the heart. While every month is about traffic safety here, there are strong connections between caring for both our literal and figurative hearts that can also make us safer drivers. Preventative Measures “An ounce of […]

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